My Pink Diamonds

Emma Parker & Co.’s Advance Diamond TutorialIntroductionWelcome to Emma Parker & Co.’s Advance Diamond Tutorial. Before we begin to dig into the deepest areas of the subject of diamonds, let me take a moment to set a little background that will help you as you journey through this document.Before you read any further…you should have read Emma Parker & Co.’s Diamond Tutorial. There is much foundation there that will give you a good base to start from. There will also be instances throughout this tutorial where references will be made to certain items or occurrences without explanation…a solid understanding of the basics of diamonds will be critical at that point. In this tutorial, we will seek to explore diamond cut from top to bottom, starting with a simple breakdown of cut…then moving into more in depth subjects such as facet breakdown, proportions, and measurements. We hope that you enjoy this tutorial, and that it will be useful to you in your diamond search. So now, without further delay, Emma Parker & Co. is proud to present our Advanced Diamond Tutorial.Diamond Cut…The BasicsOne of the biggest misconceptions of “diamond cut” held by the average consumer today is that the term “diamond cut” means “diamond shape”. The two are totally separate and distinct terms, and mean completely different things. “Diamond shape” is exactly that…it is the shape of the diamond…be it round, square, cushion, princess, or any of a number of shapes that are available in the marketplace. “Diamond cut”, however, refers to the angles, measurements, proportions, and facet structure of the diamond. The “diamond cut” directly impacts that visual beauty of the diamond, through its ability to reflect light, and therefore is considered by most gemologists to be the most important factor that should be considered when selecting a quality stone. It is important to understand that there is no base set measurements for “diamond cut” that apply to diamonds in general. Each diamond shape has a different set of proportions and measurements that, when put together in the correct way, create the pinnacle of optical beauty and performance for that particular shape. Thus, for consumers, it should be very easy to spot a “scam” or “generalized sales push” when a set of measurements or series of criteria is presented as being supreme to all diamonds. A perfect example of this is the gross misuse of the term “ideal” in the industry. Ever since the introduction of this term by gemological laboratories, it has been loosely applied to diamonds, with reckless abandon, in an effort to sway customers as to the quality of the diamond. Simple and deceptive tactics…which will be illustrated later on in this tutorial…combined with frequent and loose usage of terms such as “ideal” and “excellent”…have caused massive confusion for consumers seeking to purchase a quality product with their hard earned money.While there are many differing opinions on what constitutes the “best” cut stone, most of the valid opinions on the subject do have a significant amount of overlap, and therefore, by looking at the intersection point of these different theories, consumers can be sure that they will purchase a beautiful diamond.BEWARE THE TRAP! There is NO SUCH THING as the BEST diamond. Diamonds are like fingerprints, there are no two alike. Every single stone has a different personality and carries its own defining marks. This applies to the cut of the stone as well. Hence the search for the world’s best diamond is a purely subjective one, which will yield a different result for each person that attempts the search. It has been an observation of mine, that customers often paralyze themselves with fear, by dwelling on the thought that if they only wait for the next diamond…that one will be “the best”.  While the selection process is a difficult one, and should not be approached with a cavalier attitude, it is critical that you, as a consumer, not handicap yourself with the fear which comes from trying to find the “perfect diamond”. There are many beautiful diamonds in the world, and taking simple steps to find one of them will lead you to a very rewarding end to your quest. Written by Timothy Andre, Emma Parker & Co.     www.emmaparkerdiamonds.com

Tags: Amp, Depth Subjects, Diamond Cut, Diamond Information, Diamond Tutorial, Diamonds, Emma Parker, Facet, Instances, Journey, loose diamonds, Measurements, Occurrences, Proportions, Simple Breakdown