My Pink Diamonds » India

Diamond Company:israel Glitters With Its Diamonds

Thu, 15 Oct 2009 10:30:53 +0000

Israel Glitters with Its Diamonds

The Israeli Diamond industry has designated India as a strategic target for 2008. Diamonds account for about 70 per cent of the bilateral trade between Israel and India and the volume has been growing rapidly in the recent past.

The Israel Diamond Exchange is the official name of the organisation in Tel Aviv that organises, conducts and manages the industry to the benefit of its members. The building looms large in the Ramat Gan area of the city, and appears disproportionately large in the tourist maps of the city.

But I was hard pressed to explain my destination to my taxi driver. After trying to say the name with different accents, I pulled out the map and pointed it to him. ‘Ah, Borsa,’ he exclaimed. Everybody knows the borsa, or the bourse, where diamonds are traded.

Interesting anomaly.

But diamonds in Israel is itself an interesting anomaly. Early economic theories stressed the need for natural resources on which to base a country’s economic development till countries such as Singapore proved that what you needed was a vision, and hard work to make development happen. Israel is like that. Without diamond mines and without a major market to consume the product, Israel is still a major player in the global diamond industry.

Israel is said to account for roughly half of the rough and polished diamonds traded in the world, and has built this position based on its creativity and technological competence in polishing and designing equipment that is used in the industry.

The Diamond Exchange is a comprehensive centre; a complex of four interconnected buildings with what is reportedly the world’s largest trading floor, offices for the traders, banks, post office, restaurants, a synagogue, and day care facilities for children. You do not need to leave the place! Such a centre, in any place, needs to have high security, and in Israel, which is not at peace with all its neighbours and faces violent attacks, the need for security has the place tightly sewed up. I had to provide my passport particulars a day ahead in order to be cleared to enter the building.

The security also seems appropriate for a business that has, at higher levels, been shrouded in secrecy, and is an industry that seems to deviate from all the accepted theories of business and management. The official face of DeBeers, the private company that controls the industry, is just innocuously called the Central Selling Organisation (CSO), not wanting to attract attention. Hmm. An organisation that does not want publicity!

Crafted by CSO

The diamond industry is carefully managed by the CSO, which has about 50 per cent of the world’s share of the market. Much like the central planners of the former Soviet Union, it sets the prices at which it will sell its rough diamonds to ‘sight holders’ who are its approved buyers. You take it or decline; there is no negotiation. Even Russia, now a major diamond producer, prefers to let DeBeers take the lead in setting prices, for the company has mastered the art of managing both demand and supply to keep price high. Interestingly enough, in the case of luxury goods such as diamonds, nobody is interested in the prices crashing! It is obvious that the supplier wants high prices, but so does the buyer, for it represents her/his status and luxury.

That same spirit of secrecy and security pervades other aspects of the operations of the diamond exchange. In any other exchange, you will see listings of opening and closing prices and volume of trades in a day. Not here. The Exchange does not keep records of the volume of business conducted on the trading floor. You are not going to see flashing signs listing the going price.

You will see two individuals seated across a small desk, negotiating a price for a small piece of stone wrapped in paper. A trader, who has just made a few millions in profit, will probably shuffle across the floor claiming to his friends that business is bad, so as not to attract attention! A person transporting diamonds is not likely to advertise that fact too for obvious reasons.

SBI in fray

The Israeli Diamond industry has designated India as a strategic target for 2008, signalling that there is going to be increased cooperation between the two countries. The trend has been building for a while. Diamonds account for about 70 per cent of the bilateral trade between Israel and India and the volume has been growing rapidly in the recent past.

If the diamond business is growing, the banks cannot be far behind. And that is where the State Bank of India (SBI) has entered the fray. The bank has been in the diamond business for about 30 years and already operates in other diamond centres such as Antwerp, Hong Kong, Johannesburg, New York and Mumbai.

Ms V. Sasikala, my gracious host during my visit to the Diamond Exchange, is the CEO of SBI’s operations in Tel Aviv and was sent there to get the operations started. She has successfully managed to find a strategic perch for the bank by locating it physically in the bourse in such a manner that the bank can be accessed from the rear by its diamond clients and thus have all the security protection they need At the same time, the bank can be accessed from the front by ‘market’ (or non-diamond) customers without being hassled by the need for security clearances.

‘Cutting-edge’ technology

There are about 35 Indians in the diamond business in the bourse and they have been operating there long before diplomatic relations were established between the two countries in 1992. One of them, Nimish Modi, who has been operating in Israel for about 30 years, briefed me on the changes he has seen in the business.

One has been the inroads that machines and technology have made, gradually taking over skills that were previously in the domain of human expertise. Israel’s traditional role in the diamond business came from its diamond cutting expertise which, for cost reasons, has now largely shifted to other countries, such as India.

Mr Modi explained that the two fields in which Israel has competence now is in its network of trading and marketing, and in its technological competence in developing many of the machines that have an important role in the industry.

One of the machines in the bourse’s technical centre demonstrated how much of the skill had now been transferred to the machine.

With the rough diamond placed in a compartment, a laser scans it, analyses the data, and provides a report that gives the colour, carat and other characteristics. It then displays what could be the most efficient cut and is also prepared to mark it on the stone as a guide for the cutter. While the standard mass merchandising diamonds go to China, the more creative cuts are done in India.

Ms Sasikala took about nine months since landing in Tel Aviv to start the branch, which began operations in 2007 and was also the first foreign bank in the bourse. Often one thinks of starting operations in a new country as challenging due to the need to understand the environment, which includes the regulations, the local business culture, finding the office space and people, and so on.

But there is another side to it, namely, the need to effectively convey to one’s head office how some of the standard operating procedures and rules will not work in the new environment and secure the necessary permissions to design a new structure and culture. So, a pioneering manager has to manage both ends of the operation while at the same time, setting the right precedents.

Opening up opportunities

The diamonds sector makes up about 90 per cent of SBI’s business there now, but Ms Sasikala sees enough opportunities in other sectors of Israel’s economy that do business with India such as telecommunications, plastics, chemicals, and pharmaceuticals, to drop the diamonds’ share of her business to about 50 per cent in the near future. Not a small achievement.

Here is an interesting example of the kinds of opportunities that have shown up on her door. Since religious strictures prevent orthodox Jews from receiving interest from other Jews, they shun Jewish banks and are looking at SBI with great interest!

Israel is thriving and it will be wonderful if it can share some of that prosperity with its poorer cousins, the Palestinians. SBI can even play a role here with India having good relations with both sides of the disputed territories. SBI’s expertise in lending to small businesses, weaker sections, and priority sectors is applicable in the West Bank. Maybe we will see an office there too very soon.

How the Diamond Was Chiseled

Thu, 15 Oct 2009 01:13:43 +0000

Believe it or not in the olden days diamonds were considered too precious to cut. It was believed that cutting and polishing a diamond rough would rob of its great supernatural powers. The diamond was considered as a prestigious gemstone and only kings and rulers were allowed to posses them, but even they were not allowed to tamper with its original form.It is interesting to know that India was the only source of diamonds, way back in fourth century BC and it was only after Alexander the Great’s conquests that the diamond was introduced to the West after limited trade began between the East and the West. The diamonds were not considered to be as precious and expensive as rubies or sapphires even at this time.Gem cutters started applying their skills on the diamond only in the 1300’s. By this time the trade had opened up between India and other trading centers like Venice and the Europe saw its first cut and polished diamond around 1380AD. With the trade various methods of polishing and cutting the diamond were also shared between the countries. However, travel between the East and West was still not easy and the journey was arduous and took a long time. It was only when Vasco da Gama traveled from the Cape of Good Hope to India by sea that trade routes opened up further as the pains of transportation reduced. Within months of the discovery of this route cities like Bruges, Antwerp, Amsterdam and Venice started seeing large number of diamonds from India in their markets. Roughs from India were transported to these cities that fed Europe’s unending hunger for the gem.The diamond cutting of these times was far less sophisticated as compared to the brilliance that we see today. This is obvious when one observes antique jewelry and antique settings. Many of these simple cuts were later adapted to the more modern cuts over time and records of the methods used can only be obtained from paintings, diaries and catalogs.The journey of the diamond cutting industry, as we know today, starts with the point cut and ends at fancy brilliant cuts. The point cut was the first cut that we are aware of today and it was the most popular cut in the fifteenth century. The cut mimicked the rough octahedral shape of the natural diamond and this was accomplished by the use of stationary polishing surfaces covered with diamond grit and olive oil. To minimize the heat generated due to the friction required in the process, olive oil was used.In the late 1400’s the table cutting style made its appearance. The top part of the natural octahedral shape was cut using the same tools present earlier ‘a stationary cutting surface with diamond grit and olive oil. The end result was that of a polished square facet that looked like a tabletop. Some cutters removed the lower part of the octahedral shape to give it a square shape called the culet. When viewed from the top angle the table cut looked like a square within a square. Since the table top cut improved the reflective index and resulted in higher brilliance and fire, this proportionate cut found a lot of appeal among consumers during the Renaissance period. This cut ruled the diamond industry for the next couple of centuries and there were numerous variations like rectangles, tapered shapes and lozenges.After a couple of centuries of the table cut rule, the rose cut made its appearance and continued to dominate the scene till the nineteenth century. This cut was not conceptualized for octahedral diamonds but a cut that aided in producing the largest cut diamonds from flattened roughs. The rose cut has flat bottoms and triangular facets that become a point towards the top. Though the cut gives a high level of brilliance, the fire that this cut allows is not too high. Creative cutters have created variations of this cut too and we have the double rose and the briolette.The seventieth century saw different kind of cuts coming onto the market. The seeds of the modern brilliant cut were sown when miners found some crystals in the river gravel in Minas Gerais in Brazil. Initially the miners did not realize that the crystals that they were using to keep score in card games were actually diamonds. It was only after someone familiar with diamonds pointed it out to them that they became aware of the value of their find.With resources drying up in India, this deposit was very welcome and Brazil became the key source of rough diamond for the diamond cutters in Europe. Diamonds from Brazil were used to create the first brilliant cuts and thus was born the old mine cut, a cushion shaped cut with a deep pavilion, high crown and large culet. Even though the number of facets in the old mine cut are similar to the modern brilliant cut, this first cut did not give as much brilliance since the pavilion was deeper.The modern brilliant cut came onto the scene after more than 500 years of experimentation. This cut was the first cut that brought out the true brilliance of the diamond that it is capable of. A round brilliance has a round girdle outline, symmetric triangular and kite-shaped facets. The table is more than 50% of the girdle diameter and a culet that is hardly noticeable.The earliest of the modern brilliant cut can be traced back to the 1800’s. The cutting establishment rejected the cutting style discovered by Henry Morse from Boston earlier, and stuck to the old mine cuts and European cuts. It was only in 1919 when Marcel Tolkowsky published these cuts did they become popular. Though many cutters who worked on large high quality roughs adopted Tolkowsky’s suggestions, there were others that used variations of this for the smaller diamonds intending to gain the maximum weight of the diamond from the rough. Other variations also made an appearance and thus were born shapes like marquise, cushion, pear and oval.The contemporary cuts allow for higher levels of artistic flair and the roughs can be cut and polished based on minimum loss due to cutting and polishing. With the popularization of the brilliant cut, many fancy brilliant cuts started coming into the picture. It was the success of the round brilliant encouraged cutters to try out other shapes along with the brilliant cut. The triangular brilliant, ‘Trillion’, developed by Leon Finker in the 1960’s became so popular that any people started referring to any triangular brilliant as the ‘Trillion’. Milton and Irving Meyer were marketing their own version at this time and they called it the ‘Trilliant’ and registered the name. The phrase ‘trillion’ had become so generic in nature that they changed the name later to Trielle in 1992.Other brilliant cut shapes like rectangle and square brilliants were also produced. The first rectangular brilliant cut was patented by Henry Grossbard and the same was called as ‘Radiant’. The use of this cut resulted in a loss of 40% of the rough as compared to the 50% lost in the case of a round brilliant. Other brilliant cuts like the square brilliant also came on the scene. Ambar Diamonds, Inc. developed and patented a brilliant square cut called the Quadrillion.Fancy brilliant cuts allow for minimum loss in a rough diamond. They are also very useful in manipulating and perfecting the color of the diamond when seen from the face up. These days the diamond cutting industry makes the use of modern computer software and technology to develop new cuts that can optimize the size of the diamond. The round brilliant has been perfected further with the use of technology that can standardize the production process to create symmetrical, proportionate and proprietary diamond cuts.Some marketers and manufacturers tried to promote what they called the ‘ideal cut’ in the 1990’s. This was marketed as the cut that was ideal for a specific diamond to provide minimum loss, maximum brilliance and fire. Though the concept was welcomed by researchers of the diamond cut industry, there was no proof that the ‘ideal cut’ was really ideal. The technology allows the customer to see the various cuts and how each one compares to the other. However, diamond critics claim that there is more to a diamond than the cut alone and that there may not be one ideal cut that fits all.Even though history has seen various cuts that have come and gone and technological and creative expertise in this field, there is no doubt about the fact that what really matter in the end is the perceived beauty of the diamond by the buyer, the wearer and the onlookers!

Cheap Wedding Dresses

Mon, 12 Oct 2009 03:10:55 +0000

Much bride likes to consider various dresses for their marriage. The dresses of marriage worn by Indians are very different from the Western model of the dress of marriage, however still beautiful. One expects thus that an Indian bride gleams her special day, the Indian dresses of marriage usually are very colored with the complex designs and the embroidery. With the difference of the traditional white usually carried by the bride Western, the Indian wedding dresses are often red because the white is a color of mourning in much of sectors of the world. Red Indian dresses of marriage are regarded as good luck and will bring to the couples much of happiness. Since India is so varied in the culture and the religion according to which area you are inside, the Indian dresses of marriage will change too.

Some common models used, however, are the sari, the choli of will gaghra, and chameez it shalwar. Is the sari what many people already saw the Indian port women? The fabric is rolled up around the body, is fixed by pins or is remplié in the waistband. Will gaghra is a long skirt and a shirt maker runs with a scarf, called a dupatta, draped through the trunk of the bride. Chameez shalwar is of long trousers finished tunic. It has also the dupatta draped through the trunk, but the bride can indicate that the dupatta is carried around the neck or of the surplus the head.

The Indian wedding dresses are often a combination of the models, threading, orders and beadwork complex. Some bride Indians with money make partly engrave in relief their Indian wedding dresses with gold or the pure money. The Indian dresses of marriage are usually made of a fabric which reflects well the light like satin, silk, or the silk muslin. Other accessories are available with the Indian dresses of marriage. There can never be too many collars, bracelets, rings, or decoration earrings of hair on an Indian bride. It is all the part of the ornament of the bride her day of marriage.

Wedding ring: an overview on styles and pattern

Mon, 12 Oct 2009 00:46:11 +0000

In every culture and custom exchange of ring is supposed to be an engagement. Ring symbolizes marriage or engagement. A spouse wears it to indicate a marital commitment to fidelity. A fiancée or a fiancé wears it to indicate his or hers engagement. A wedding or a wedding band is a jewelry item made up with metals. Not only in western countries but also in eastern countries exchange of rings is considered as commitment for lifetime. In certain countries wedding ring is worn on the base of the left ring finger. In other countries this is worn on the right ring finger. Today wedding band is gaining popularity among young couples.The history tells that wedding ring is wedding ring was used as the mark of marriage of two souls. Not only in western countries but in the ancient history of India we get to know about this ritual or custom before wedding. Usually plain golden band or ring used as a wedding ring. The popularity of gold in this case is dependent on the fact that gold is durable, easier o afford and easy to use daily. The popularity of gold jewelry can be cited for this. Medical personals prefer gold because it can be cleaned easily. Moreover in eastern countries gold is thought to be auspicious metal and thus its popularity. Women generally wear narrow bands or ring and men wear broader bands or rings. They are designed that way. In France and mostly in French speaking countries three interwoven rings are considered as a wedding ring. These three interwoven rings stand for Christian virtues of ‘faith’, ‘hope’ and ‘love’. Here the word ‘love’ indicates a particular type of perfect disinterested love synonymous to the Greek word ‘agape’. This pattern slides off quickly because the rings flow over each other. Women in Greek and Anatolian which consist of most of modern turkey wear and receive puzzle wedding ring. This is nothing but sets of interlocking metal bands and the bride must arrange it in order to form a single ring out of it. Traditionally men wryly give this type of ring as a test of their women’s monogamy. With the time passing this ritual has been obsolete any intellectual women can solve the ring puzzle with little bit of practice and little effort. In North America we got to see a different picture. In North America and in European countries it is seen that women wear two different rings on the same finger. Those are a plain wedding band and an engagement ring. They buy such rings as a pair of bands designed to fit together. And moreover it is also seen that women who are married for a long time wears three rings on their finger, from hand to tip of finger. They are serially a wedding band, an engagement ring, and an eternity ring. In UK this pattern of wearing rings is very common. Engraving wedding rings are also hot favorite among couples of United States. Celtic designs are engraved or embossed with a Celtic knot design which symbolizes oneness and continuity. Claddagh wedding rings symbolize fidelity and Russian three interlocking rings are bands of rose, made up of yellow and white gold and worn on the right hand.

Diamond Rings Through The Years

Sun, 11 Oct 2009 22:10:28 +0000

Despite antique designs of diamond rings in the market that copy those that were created in the regency and Victorian period, the diamond ring did not really boom until a decade before the start of the 20th century. This is perhaps because only a few can actually afford to buy diamond rings for themselves. This rare gemstone is only reserved to the affluent especially to the members of the royal class.
But because of modern technology and the boom of diamond mining in India and in several parts of the world, supplies of diamond surged upwards, making this gem affordable to the middle class. Because of this, diamonds became very popular especially to women who still see it as a sign of wealth and class.
Discoveries of new mining fields in South America and South Africa, have also increased the world supply making it more accessible to the public. With such steady supply, jewelry makers are now able to make more designs that the masses can afford.
Although diamonds are placed in virtually every kind of jewelry, from necklaces to bracelets to earrings, it is the diamond ring that captures the imagination of most people. In fact, it has become through the years the symbol of eternal love between two people and has become one of the essentials in engagements and weddings.
Diamond rings are preferred during wedding ceremonies. People get excited more when seeing a diamond engagement ring compared to rings that use other gemstones. In fact, diamonds are even the favorites even after the wedding, bought as gifts for anniversaries and other special occasions.
Diamond rings can be made in different settings, gold, platinum, silver and titanium. Unlike other gemstones, whose color may clash for instance with some shades of gold, the diamond with its pure white color will look good with any setting. Perhaps one of the most engaging properties of the diamond is the fact that it symbolizes this innate purity in its color and brilliance.
Diamonds come in all sort of shapes and cuts. This is often one of the properties that people look for in their diamond rings. Diamonds are naturally found in oval or round shapes. Jewelers however cut them in different shapes and depending on the designs. Among the varieties of cuts that people have enjoyed through the years are the pear, the heart, the marquise, the emerald and the princess cut.

A Close Look at the Use of Wedding Rings and Bands

Sun, 11 Oct 2009 19:56:15 +0000

Wedding rings and bands are similar to engagement rings in that wedding rings and bands are used to symbolize the undying love of the giver for the recipient. For some countries and cultures, it is normal to wear wedding rings and bands on the left hand’s ring finger while in other places it is more acceptable to wear wedding rings and bands on the ring finger of the right hand instead.

Hindus and other people who live in India may use toe rings rather than wedding rings and bands on the hands for the wedding.

The reason couples to be wed have to buy wedding rings and bands is that these are supposed to symbolize the fidelity of the man to the woman and vice versa.

In some cultures, wedding rings and bands would be the ultimate gifts that have to be given out. Generally, betrothal in such cultures would start with the engagement ring given by the man to the woman, followed by other gifts. More contemporary traditions that may be encouraged by jewelers is for the man to give out more ring-type gifts such as the promise ring that signals the start of formal courtship; followed by the commonly-accepted wedding rings and bands; then maybe an eternity ring which may be given out by the man after their first child has been born; and culminating with the trilogy ring that is supposed to indicate the past, present and future of the couple in that marriage.

Wedding rings and bands may have the names of the couple engraved on the inside of the wedding rings and bands. If possible, even the date of the wedding might be engraved on the inside of such wedding rings and bands.

In the British way of doing things, the best man (who might be the best friend of the groom) has the responsibility of guarding over the wedding rings and bands prior to the wedding ceremony. At the specified time, the best man is to produce these wedding rings and bands for use by the bride and groom. Sometimes, this duty is given to the ring bearer who is a young boy that might be the son of a friend of the couple or even the child of the couple themselves.

For some Europeans, the engagement rings may live a double life as the wedding rings and bands later on. The difference being, when the couple is to be wed already, the engagement rings may be engraved with the names and the date of marriage thus turning the simple engagement rings into bonafide wedding rings and bands.

Now, what happens if one partner in the marriage passes away? The fate of the wedding rings and bands may lie in the balance here, because it depends on what is acceptable in the family, the culture and the country that the married couple lives in or lived in. One generally accepted practice is for the surviving spouse to inherit the wedding ring of his/her partner and wear it along with his/her own wedding ring.

Ways of Selecting the Best Diamond Ring

Sun, 11 Oct 2009 17:54:19 +0000

As Shirley Bassey’s song goes “Diamonds are forever sparkling round my little finger” – diamonds are the hardest naturally occurring mineral and a diamond ring is what every woman dreams of displaying on their finger. It is also a material with unique physical qualities because they can hardly get damaged by another substance. Therefore the lustre and its polish will stay forever. Giving a diamond ring made out of this everlasting mineral is the most romantic way of expressing one’s love and devotion to a woman.

“Diamond” is a Greek word which means unbreakable and untamed. A diamond can only be cut by using another diamond. This precious gemstone, which originated from India about 4,000 year ago, can be cut into various shapes and depending on the expertise of the diamond cutter. Possible shapes vary from heart s to princess, oval, square and pear. While colourless diamonds are more popular and expensive, shades of blue, green, red and pink are also available but very rare. A ring adorned with a beautifully shaped diamond on your finger is definitely capable of adding a look of class and genteel to your personality.

Most people will not be satisfied with the second best, but if they can afford it, they would always go for a diamond ring to wear on their engagement or wedding day. While rings can be made in different ways, the ideal and most fashionable way would be a diamond ring selected by a groom for his future bride. The price of your ring depends on the quality of the gemstone it has. Prior to purchasing a diamond ring one should be aware of the major qualities the diamond carries. The cut, clarity, carat and the colour are the four C’s and are all that matters in a diamond. The look and value of your diamond ring depends on the gemstone it displays.

Sometimes diamond rings are made with a meaning. Solitaire rings contain one single diamond and one would also design engagement rings by using one large diamond in the centre. Three-stone diamond rings symbolise the past, present and future to show the couple’s long lasting love together. It is not only worn for an engagement or the wedding day, it is also a perfect gift idea for a birthday or a wedding anniversary.

Diamond rings can be purchased directly from the store, ordered online or custom-made according to your style, ring size and the price that suits your pocket. Geraldonline is one of UK’s largest and most renowned online jewellers who feature a wide selection of diamond rings made to suit to everyone’s taste. Styled and designed by expert jewellery designers, these rings are unique and elegant and are sure to charm the lady in your life. They can be made out of gold or white gold according to a weight you specify. A ring is also the best way to express your true love and by giving the best you truly present a token of an endless love.

All About Diamonds and Diamond Jewellery

Sun, 11 Oct 2009 17:46:17 +0000

Diamonds are believed to be the symbol of love and passion. ’A diamond is forever’; from the past to the future diamond is a stone that will never lose its value and beauty. Diamond jewellery is exceptional and timeless. The use of diamond in the jewellery makes it so stunning that nobody can resist it. Diamonds refract light and it was first discovered in India 3000 years back. Diamond is the hardest of all the gemstones and so is more durable. In old times diamond was made by giving incredible heat and pressure to carbon under the surface of the earth. The Greeks believed that the diamonds are the particles of stars fallen on earth and some of them assumed them to be the tears of God.

The jewellery of diamond is an outstanding creation. Diamonds come in different qualities but they are given the finishing touches to enhance their clarity before using them in the jewellery. You can find an exclusive collection of diamond rings, earrings, bands, bracelets, belts and watches to choose from. Diamond rings are excellent choice for engagements and weddings as diamond signifies love, purity and commitment. Diamond rings can make perfect gifts for your special one. Various cuts of diamonds are used in the jewellery. Some of the famous cuts of diamond include; brilliant cut, princess cut, emerald cut and heart shaped diamonds.

Diamond is found in a variety of beautiful and alluring colors. Most people think that only white diamond is available. But unfortunately they are wrong because they have little knowledge about diamonds. Diamond also comes in different hues of pink, black, champagne, green blue and purple. The vivid pink diamond is very rare and so is the most expensive of all colored diamonds.

Pink diamonds are mainly found in Argyle mine. This rare stone includes the shades from soft rose pink to deep raspberry pink. All shades in pink look tremendous. The use of pink diamonds in jewellery gives a very sophisticated look which makes the pieces more feminine. Previously white or colorless diamond was the most widely used color but now all the colors of diamonds are used commonly in jewellery. The lustrous black diamond is usually used in men’s jewellery. Black diamond makes perfect combination with platinum.

Diamonds are very expensive because it requires a lot of labor to get these precious gemstones out of the earth. Buying diamond jewellery is a big investment. Before buying a diamond article you should research the market thoroughly to get the best jewellery as it is very costly and one can buy a single or a few diamond items. So for buying the right type and high quality of diamond, well reputed jewellery should be selected. Moreover the four parameters i.e. the famous 4 C’s; clarity, carat, color and cut should be considered. These points are all very crucial while purchasing diamond items.

Diamond jewellery has an eternal beauty which none other gemstone has. Diamonds are preferred by women all over the world as they look very elegant and can be worn with any type and style of outfit. Female watches with diamonds make them glamorous and stunning. The diamond articles have very high prices because they are worth it. Jewellery portrays your personality and when you wear diamond jewels they reflect the good taste and excellent choice of jewellery.