My Pink Diamonds

Guys who are ready to ask for a woman’s hand in marriage will inevitably attempt to figure out how much money they should spend on a diamond engagement ring, what the diamond will cost them and whether they will be able to afford a diamond engagement ring for their fiance. Most people have heard the expression that diamond engagement rings cost two months’ salary.

Where did the two months of salary idea come from?

The origin of the two months’ salary began with DeBeers, the largest diamond producer and diamond marketer in the world. In 1947, DeBeers decided to promote diamonds following the depressed wartime market. DeBeers launched a marketing campaign with a New York advertising firm. A copywriter penned the famous slogan “A diamond is forever” that is now synonymous with Diamonds.

De Beers wanted to bring diamonds to the masses, make them seem more affordable, instead of the wealthy and select few only being able to buy them. Accordingly, the price of a diamond for an engagement ring was set at approximately two months of salary.

This was a concept that everyone could understand, it was aimed at the groom-to-be and therefore made buying a diamond for an engagement ring achievable no matter whatever his salary was. No longer did people think of diamonds as being something which they could never afford, they now had a figure to relate to in simple terms – two months salary.

Thus the two months salary became the norm and in the mind of the groom it was the predetermined and acceptable price for a diamond engagement ring. As a general guide grooms usually spend between 10 – 20% of their annual salary on a diamond engagement ring.

There is no right or wrong amount to spend on a diamond engagement ring and many men do spend more than two months’ salary on their fiances engagement ring. Lets face it when the wedding and honeymoon are over; What is left? What will she wear every day as a memory?

The Rings! – A symbol of Your Love and Comittment

At Diamond Imports – www.diamondimports.com.au – we have an exceptional range of certified loose diamonds that create stunning diamond engagement rings.

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When it comes to wedding pieces, men’s diamond rings represent a fairly recent innovation. Prior to the late 19th Century, most men did not even wear a wedding band; diamond rings for women existed, but were exceedingly rare. The jewelry industry, trying to create a market where non existed, managed to sell the public on the idea of double diamond ring wedding sets, but the wedding rings themselves were plain gold bands more often than not. It was only after 1950 that mens diamond rings became popular.

The Most Brilliant Marketing Campaign

“Diamonds are forever.” That simple phrase practically transformed the diamond ring market overnight. It was a phrase that was invented by an unknown advertising executive for the DeBeers Corporation, which to this day controls well over half of the world diamond trade. The campaign was rolled out in 1950; within a few years, diamond jewelers could barely keep up with the demand for diamond rings – including mens diamond rings.

Choices

Today, double diamond ring wedding sets are quite common; some even include the engagement ring as well.

When it comes to mens diamond rings, there are many options out there in terms of style, cut, and type of metal. White gold diamond rings are the most popular choice, followed by yellow and red gold. Recently, platinum, palladium and even tungsten diamond rings are available. Not only are these precious metals more valuable than gold, but are far more durable, as gold is a fairly soft metal.

At least one prominent company specializes in these types of rings, from which the center stone is left unmounted, so as to allow the customer to choose the diamond or other gem s/he prefers.

In other cases, one may be able to actually design their own individual rings with the assistance of a diamond jeweler. Such services may cost extra, but the client is assured of getting a completely unique piece of jewelry.

How Much To Spend

Diamond wedding sets vary widely in terms of price, from a few hundred dollars to several thousands. The general rule of thumb is to figure on about six months’ salary as the amount to spend on the wedding set, including the engagement ring. In addition, many couples now exchange “promise rings” at or near the beginning of a relationship, as well as “eternity rings,” which are typically exchanged at a later wedding anniversary. Mens diamond rings are available for these occasions as well as the engagement and the actual wedding.